Privacy Policy


In these data protection provisions, IG My Open Mall Zug presents its approach to the data collected by users that are posted on our website at or provide us with personal data in another way. 


Basis for data collection 

The processing of your personal data (ie any data that allows you to identify yourself by reasonable means; "personal data") is required To fulfill our contractual obligations to you and so that we can provide you with our services, protect our legitimate interests and comply with legal and financial regulatory obligations to which we are subject.

By using this website, you consent to the collection, storage, use, disclosure and other use of your personal data as described in this privacy policy.

Please read the privacy policy carefully before making any decisions. 


Which data are recorded?

How do we get data about you?


We obtain your personal data from various sources:

You provide us with such data voluntarily, for example when you register on our website.

We receive such data when you use our website or access it in connection with one of our services. We receive such data from other providers, services and from public registers (for example from data traffic analysis providers).

We receive such data when you use our website or access it in connection with one of our services. We receive such data from other providers, services and from public registers (for example from data traffic analysis providers).


Which data are recorded?

We do not pass on user data to third parties, except as described in this privacy policy.

We use data for the following purposes:

  • To communicate with you (sending notices about our services, providing technical information and if necessary, processing customer service inquiries) 
  • To inform you about new updates and services
  • To display advertisements when you use our website (more information under "Advertising") 
  • To market our websites and products (more information under "Marketing") 
  • For statistical and analysis purposes that serve to improve the website
  • For the various purposes listed above, we can also pass on personal data to our subsidiaries, affiliated companies and subcontractors.

In addition to the purposes listed in this privacy policy, we may forward personal data to our trustworthy external providers, who are based in different jurisdictions around the world, for the following reasons: 

  • Hosting and operating our website
  • Providing our services, including the personalized display of our website:
  • storage and processing of such data on our behalf 
  • placing advertisements as well as the ability to assess the success of our advertising campaigns, retargeting of users
  • providing marketing offers and advertising materials in connection with our website and our services 
  • conducting studies, technical Diagnosis or Analysis

We may also disclose information if we have a good faith belief that this is helpful or appropriate to: (i) applicable laws, regulations, judicial ordinances drive or comply with government inquiries; (ii) enforce our policies (including our agreement) and investigate any possible violations related thereto; (iii) investigate, detect, prevent, or take action against illegal activity or other misconduct, suspected fraud or security issues; (iv) to assert or enforce our own legal claims or to defend ourselves against the claims of others; (v) protect the rights, property, or safety of our users, your safety, or the safety of others; or to (vi) cooperate with law enforcement agencies and / or protect intellectual property or other legal claims.


User rights

You have the following rights: 

  1. A change as to whether, and as a rule, your personal payment data is used and controlled, as well as access to the personal data and security information that is specific to you 
  2. Request a copy of the personal data that you have voluntarily provided to us in a structured, commonly used and machine-readable format 
  3. Request a correction of the personal data that we have stored about you
  4. Request the deletion of your personal data 
  5. Object to the processing of your personal data by us 
  6. Request that we restrict the processing of your personal data
  7. Submit a complaint to a supervisory authority

Beachten Sie jedoch, dass diese Rechte nicht uneingeschränkt gelten, sondern unseren eigenen rechtmäßigen Interessen sowie behördlichen Vorschriften unterliegen. 

If you would like to exercise any of the rights listed here or would like further information, please contact our data protection officer at:

IG My Open Mall Zug, Zeughausstrasse 20, 6003 Zug, Switzerland.



We store your personal data for as long as is necessary to provide our services, comply with legal obligations, resolve disputes and enforce our policies. The retention periods depend on the type of data collected and the purpose for which this data was collected, taking into account both the case-specific circumstances and the need to delete outdated, unused information as soon as possible. We store records with personal data from customers, documents about the account setup, messages and other data in accordance with applicable laws and regulations. 

We can correct, complete or remove incomplete or incorrect data at any time and at our sole discretion.

We collect two types of data and information from users. 

The first category includes non-identifying and non-identifiable user data that is provided or collected through the use of the website ("non-personal data"). We do not know the identity of the user from whom non-personal information was collected. The non-personal data that can be recorded includes aggregated usage data and technical data transmitted by your device, including certain information relating to software and hardware (e.g. browser and operating system used on the device, language setting, access time, etc. .). We use this data to improve the functionality of our website. We can also collect data about your activity on the website (e.g. pages viewed, surfing behavior, clicks, actions, etc.).

The second category includes personal data, i.e. data that identifies an individual or can identify them through appropriate measures. Such information includes:

  • Device Information: We collect personal information from your device. Such data include geolocation data, IP address, unique identifiers (e.g. MAC address and UUID) as well as other data resulting from your activity on the website
  • Registration data: When you register on our website, you will be asked to Please provide certain information, e.g. E.g .: first and last name, email address or address or other information.  



We and our trusted partners use cookies and other technologies in our related services, including when you visit our website or when you access our services. 

A "cookie" is a small file that a website assigns to your device while you are visiting it. Cookies are very useful and can be used for different purposes. This includes problem-free page navigation, possible automatic activation of certain functions, saving your settings and quick and easy interaction between you and our services. Cookies are also used to show you relevant advertisements that are of interest to you and to compile statistics on your use of our services. 

The following types of cookies are used on the website:

a. "Session cookies" are only used temporarily during a browser session in order to enable normal system usage. These cookies are deleted from your device as soon as the browser is closed. 

b. “Persistent cookies” are only read by the website, stored on your computer for a specified period of time and are not deleted when the browser is closed. Such cookies are used so that we can recognize you when you visit the site again. This enables us, for example, to save your settings for the next login. 

c. "Third party cookies" are placed by other online services that execute content on the page displayed, for example by external analysis companies that monitor and analyze access to our website.

Cookies enthalten keine Daten, anhand derer Sie identifiziert werden können. Personenbezogene Daten, die wir von Ihnen speichern, werden möglicherweise von uns mit den in Cookies gespeicherten und von Cookies abgerufenen Daten verknüpft. Informationen zum Entfernen dieser Cookies stehen in den Anweisungen der Geräteeinstellungen. Beachten Sie, dass durch das Deaktivieren von Cookies einige Funktionen unserer Webseite möglicherweise nicht mehr ordnungsgemäß funktionieren und Ihre Online-Erfahrung dadurch möglicherweise eingeschränkt wird.

Cookies do not contain any data that can be used to identify you. Personal data that we store about you may be linked by us with the data stored in cookies and retrieved by cookies. Information on how to remove these cookies can be found in the instructions for the device settings. Please note that if you deactivate cookies, some functions of our website may no longer function properly and your online experience may be restricted as a result. We also use the "Google Analytics" tool to collect data about your use of the website. For example, Google Analytics records how often the website is accessed, which pages are accessed during a visit, etc. We only use Google Analytics data to improve our website and services. Google Analytics records the IP address assigned to you on the day of your visit to the website and not your name or other identifiable data. We do not combine the collected Google Analytics data with personal data. The options for Google to use and release the data collected by Google Analytics about your visits to this website are subject to the Google Analytics Terms of Use and the Google Privacy Policy.


Collection of data by third parties

This policy only covers the use and disclosure of data that we collect from you. If you publish data on other websites or disclose it to third parties on the Internet, different regulations may apply. Therefore, always read the terms and conditions and privacy policy carefully when disclosing data. 

This privacy policy does not apply to the business practices of companies that we do not own or control, or to anyone other than our employees and collaborators, including third parties, to whom we disclose this information as described in this privacy policy. 


How do we protect your data?

We take great care to implement the security measures on the website and protect your data. We use procedures and guidelines that are standard in the industry to ensure the protection of the data collected and stored and to prevent the unauthorized use of such data. We also require third parties to adhere to similar security requirements in accordance with this privacy policy. Although we take reasonable steps to protect data, we cannot be held responsible for the actions of those who have gained unauthorized access to our website or misuse it, and we make no express or tacit guarantees that we will such access can prevent.


Transfer of data outside the European Economic Area 

Please note that some recipients may not be based in the European Economic Area. If this is the case, we will only transfer your data to countries approved by the European Commission with an adequate level of data protection or to ensure an adequate level of data protection through a legal agreement.



When you access our website, we may display advertisements using advertising technology from external providers. This technology uses your usage data for the services to serve ads (e.g. by placing third-party cookies in your web browser). 

You can unsubscribe from many third party advertising networks, including networks operated by members of the Network Advertising Initiative ("NAI") and the Digital Advertising Alliance ("DAA"). Information about what NAI and DAA members do, your options about how these companies use such information, and how to unsubscribe from third party ad networks operated by NAI and DAA members can be found on the respective website:!/ and!/.



We may use your personal information, such as your name, email address, telephone number, etc., or pass it on to an external subcontractor in order to provide you with promotional materials relating to our services that may be of interest to you.  

We respect your right to privacy. Therefore, you will always have the option of unsubscribing from further mailings in these marketing materials. If you unsubscribe, your email address or phone number will be removed from our marketing distribution lists. 

Please note that even if you have unsubscribed from receiving our marketing emails, we will continue to send you emails with important information that do not contain an unsubscribe option. This includes maintenance notifications or administrative notifications.

Company transaction

We may pass on data in the event of a company transaction (e.g. the sale of significant parts of the company, a merger, a consolidation or a sale of assets). If one of the above-mentioned cases occurs, the acquirer or the corresponding company assumes the rights and obligations set out in this data protection declaration.


Updates or changes to this data protection policy

We reserve the right to change or review this data protection policy from time to time. You can find the date of the current version under "Last changed on". Your continued use of the platform after such changes have been announced on our website constitutes your consent to such changes to the data protection regulations and is deemed to be your agreement to be bound by the changed regulations.


How to contact us

If you have general questions about the website, the data we have collected about you or the use of this data, please contact us at [email protected].

IG My Open Mall Zug 

Zeughausstrasse 20

6003 Zug


Email: [email protected]


Zuletzt geändert am 09.03.2020